I’m a bit late in posting about the events I went to last Friday (July 15) as a part of AIFW, as I was visiting some friends in Paris.
The first event was Play & Pose by Charlotte Kan, where she presented her collection with a public photo shoot. The concept behind the photo shoot was to bring in 10 Dutch fashion bloggers and have them pair pieces from the Spring 2012 collection with items from their own wardrobes (what they were wearing). The photo shoot was done outside with the park area and the entrance area of fashion week as the backdrop.
I thought it was an interesting way to present her collection to the public (and it really was public, no tickets were needed as it was outside of the event), and it definitely got a lot of attention and interest and set her apart from the other shows because it was a different setting and concept. However, I don’t know if it was actually the best way to show off her clothes.