sheguang hu

The last show that I went to on Friday was the Sheguang Hu show.  This by far was the most dramatic of all of the shows I went to.

The show started with a movie showing the designer taking a large piece of fabric and creating it into a dress right on the model.  Of course, right as the movie ended with the model on the screen all done up with hair and make up, that same model stepped out onto the runway.  The large collection hard pieces with ruffles, dramatic skirts, high/stand up collars, bright colors.  For those that like eye candy and a lot of detail, this was the show for them.  The jewelry shown with the collection was by Rodrigo Otazu.

For myself, while I liked many of the pieces, the entire collection together was a bit over the top—it took some of the grandeur away from the most dramatic pieces that were meant to be show stoppers.

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Check out all the looks here.

play and pose: charlotte kan

I’m a bit late in posting about the events I went to last Friday (July 15) as a part of AIFW, as I was visiting some friends in Paris.

The first event was Play & Pose by Charlotte Kan, where she presented her collection with a public photo shoot.  The concept behind the photo shoot was to bring in 10 Dutch fashion bloggers and have them pair pieces from the Spring 2012 collection with items from their own wardrobes (what they were wearing).  The photo shoot was done outside with the park area and the entrance area of fashion week as the backdrop.

I thought it was an interesting way to present her collection to the public (and it really was public, no tickets were needed as it was outside of the event), and it definitely got a lot of attention and interest and set her apart from the other shows because it was a different setting and concept.  However, I don’t know if it was actually the best way to show off her clothes.

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roya hesam and zem

This morning, I went to the Roya Hesam and ZEM fashion show, which is a part of the official AIFW program.  This show was a part of their “Fashion Week Labs”, which is a presentation platform for young, up and coming designers.  AIFW has the Labs shows in the smaller venue, Machinegebouw, so it is a smaller setting (only two rows of seating and the rest standing room).  The room was filled and there was plenty of press photographers to get the photos the rest of us can’t get.

While the ZEM collection was menswear and the Roya Hesam collection was womenswear, there were definitely some common threads through both.  Each collection had a somewhat minimalist approach, used neutral and pastel shades, and incorporated sheer fabrics.

The ZEM collection was inspired by classic mens beachwear and even had the finishing touch of sand on the face of the men (errr, should I actually call them boys?  I don’t think I’ve ever seen such pubescant male models before…).

Out of the two, I liked Roya Hesam’s collection was my favorite.  Her collection consisted of jumpsuits, dresses, pleated wide pants and woven tops.  I enjoyed the backless pieces and the sheer fabrics.

The last look was my favorite.

For a better view of the collections, check out some of the press photos here.